Lifestyle videos usually range between 30 seconds and two minutes, and feature locations that best highlight your product’s exemplary features. A lifestyle video is any video that appeals directly to your target demographic, helping them visualize how your product or service fits into their way of life. Beautiful visuals, actions shots, and stunning imagery should set the mood and epitomize the lifestyle you want to associate with your product. Honest personal feedback from a customer is stronger than anything you could say about your own company. Explainer videos are excellent introductions to your brand. They should quickly and efficiently explain what your company does and why that matters.
The tool breaks down your content by buyer journey stages, detects the most impactful copy, and gives practical tips on improving your efforts. Analyzing your content performance is the best way to understand what type of content is connecting with your audience, and then determine what pieces to generate next. Your audience will give you clear signals about what attracts their interest the most, making it easier for you to come up with new content that intrigues them. Using the research you have already compiled, you can determine where your audience is most likely to see and consume your content. Combine short content pieces to create a white paper or a long-read article. 35% of all website traffic comes from organic search; this is why search engine optimization is essential for creating any piece of content. Once your content is created, you can use theSEMrush SEO Writing Assistantto ensure that articles are optimized for organic search.
But, initially, you’ll have to decide which stage is the most important to target. That means brands everywhere are realizing the value of video and investing in its creation and distribution. While the methods used to deliver content to prospects are continually changing, the core principles remain the same — develop a top-notch Content Marketing strategy based on trustworthy data. For a deeper analysis, use ImpactHero, a smart content analytics tool that helps you to inspect your entire content funnel and prove the effectiveness of your content strategy.
Whether you hire a production company or produce your video yourself, it’s important to have a creative brainstorming session. This will help you finalize your video’s story, characters, plot, messaging, even style and length. Keep in mind that animation can be less costly to create (no equipment, less time on set, etc . ) but can take much longer because of the technical skill per frame that it requires. Keep a pros and cons list handy before deciding whether animation fits your needs. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create.
By doing this, you can protect your strategy from major fails and find opportunities for experiments that can potentially boost your results. In this example, “a tool to improve time management” is what you sell, and “more time with family” is what the customer buys.
Typically under three minutes, explainers end with a strong call to action and offer a simple solution to a complex problem. Where your target audience hangs out — this will inform how you distribute your video.
You can add tasks, assign them to specific people, and set deadlines — all while collaborating with unlimited team members. This tool will help you cut down on the amount of back-and-forth email communication you receive about projects while keeping everyone involved via a notification system. One of the essential elements of efficient planning is prioritization. If you plan your actions, you can identify the most critical tasks that you should do or things that you can easily test.